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INDEED: OIL AGENCY
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Hiring in small and medium businesses in India gets done through word of mouth over legitimate channels. And this turns out to be a problem since the owners appoint employees with mediocre aptitude causing losses for the businesses.The objective of this campaign was to target SMB owners specifically and persuade them to subscribe to the platform. Thus, changing their typical approach towards hiring and their standard practice of appointing someone they know instead of hiring someone who knows what to do.
Creative- Sooraj R Pillai, Rahul Mathew, Vishnu Srivatsav, Sudhira Mendon Related |
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