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Associação Mais Proximidade: Golden Dates - Diana Chaves
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At Portugal’s XXVI Golden Globes Gala, two of Portugal’s biggest stars — Jessica Athayde (nominated for Best Actress) and Diana Chaves (nominated for Best Entertainer) — instead of bringing their partners as their escorts, used their plus one invitation to bring actual isolated elders to the event as their “Golden Dates”.
AMP wanted to show the audience of the most watched and photographed red carpet of the country, that even the most valuable companions need company. A stunt that created the perfect spotlight to create awareness towards the issue for jornalists, photographers and the over 1,2MM spectators watching everything.
Leo Burnett Lisboa Related |
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