TV ad: Uniqlo: Classroom

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The Leo Burnett Group Thailand has released a new advertising campaign, Uniqlo Fleece Jacket from Uniqlo. This campaign captures the feelings of people who like touching something soft and hugging it in cold weather. Besides keeping their body warm, considering when people feel comfortable, their body releases the hormone “Oxytocin,” which makes them even more relaxed and comfortable than ever.

The campaign started with an advertising film that portrays the feeling of softness, warmth, and comfort from touching what we adore. The softness and warmth we gained from Uniqlo Fleece can never be found in any brand.

Along with creating experiences through a warm and comfortable event in a world where people can learn innovative procedures, considered environmentally friendly since the fabric is 100% made from recycled PET bottles.

In social media, The Leo Burnett Group Thailand has also expanded the story of soft touch, warmth, and comfort through many key opinion leaders and pages to show the Uniqlo Fleece jacket that matched with other product stylings of Uniqlo on various occasions and invited people to come and feel the softness warm themselves.