Outdoor ad: Human Rights Day 2008: Hangman X'mas

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Brief / Objective
To commemorate International Human Rights Day which emphasizes the UN resolution on abolishing the death penalty in a street carnival in HK.

As Xmas is arriving just before the exhibition, people can get this free Xmas card. Recipients can save the man on the card from being hung, thus bringing happiness and peace to his/her loved ones as well. The concept of ‘saving one can bring happiness to many’ is the theme in the design.