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Accompanied by Publicis Luxe, Lancôme launches a fun-filled beauty experience in collaboration with Japanese cult favorite toy, Bearbrick. Aptly named Happy, Bearbrick becomes Lancô … read moreme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as he adorns the brand’s icons in an exclusive limited collection. Starring actress Lily Collins, the collaboration’s graffiti aesthetic is injected into the House codes, notably the Lancôme logo, its iconic rose and its signature Ô. The three films, titled Call Me Happy, each highlight the brand’s limited editions, as Collins magnetically takes us through the journey of bringing Lancôme’s happiness mission of beauty to life. Conceived with the help of Publicis Luxe, the Lancôme x Bearbrick collaboration adopts a playful approach to combining luxury skincare and makeup with the world's most famous collectible art toy, creating hassle-free beauty in everyday routines. Happy comes in three sizes of figurine, alongside limited editions of the brand’s skincare and makeup icons: Génifique, Clarifique and L’Absolu Rouge.
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President Lancôme International : Françoise Lehmann
Vice President Global Communications & Image Lancôme : Mylène Kerjean
Vice President Marketing International : Richard Pinabel
Director Marketing Brand Events : Rachelle Mladjenovic
International Directors Brand Events : Marine Masselin – Lorane Simon
Agency
Account Manager brand events : Matthieu Daversin
Account Directors brand events : Ghallia Hachimi, Lea Gremeau
Production : Prodigious > Geoffroy Guilbert, Adrien Figeac, Lorette Delva
Art Buying : Prodigious > Béatrice Kagan, Aurélie Lubot
Production
Post-Producers : Matthieu Dubail (Publicis) + Julien Lanard (D-Factory)
Production digital assets : Lola Breig (Content Factory)
Photographers : Thomas Whiteside (VB), Simon Escourbiac (NM)
Print Production : Aurélie Lubot (Prodigious), Lola Breig (Content Factory)
Sound Production: Prodigious
Title: Best Friend
Artist: Sofi Tukker
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