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ASOS: Feed Your Style


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ASOS, the online destination for fashion-loving 20-somethings, recently revealed a new campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. The campaign, created by talent across McCann Worldgroup, including McCann Paris and Gotham New York and directed by the award-winning team We.Are.From.LA., pulls inspiration from the ways the many screens of today encourage unique, individual takes on one’s own style. The tagline of the campaign, “Feed Your Style,” is an evolution of the original acronym “ASOS” (As Seen On Screen) reflecting the infinite ways ASOS customers express themselves through fashion. Everyone is welcomed to ASOS’ vast fashion and Face + Body destination to find the items they need to enhance their own personal style. Whenever inspiration strikes through social media, browsing the ASOS website, or out in the world, customers can feed their highly individual, unique vision on ASOS, mixing and remixing different garments and accessories as they see fit.
Credits Other credits

Creative Excellence Manager: Nadia LASFAR

ACCOUNT/STRATEGY

President Global Clients & Business Leadership: Nannette DUFOUR

EVP Global Business Lead: Colby WEBB

Director of Strategy: Shanna CARPENTER

Social Media Director: Pierre-Jean BERNARD

Account Director: Casey ARCHER

PRODUTION/PROJECT MANAGEMENT

Head of Production: Thibault BLACQUE-BELAIR

Producer: Jean ROBERT

Director Project Management : Shantal Gonzalez

PRODUCTION

Line Producer: Alexia LEVY

Production Coordinator: Lola PERRON

Service Production Company: Bernard AMSELLEM @ Azul Productions

CREW

Stylist: Laura VANDAL

Production Designer: Laura SABAT

POST PRODUCTION

Post-Production Producer: Cyril BORDESOULLE & Yelena DOS SANTOS

Post-Production House: POSTER CO.

Graphiste Poster: Lucas LATIL, Albin MARTINETTI, Yves DELFORGES, Bruno CARETTA

Monteur: Edouard MAILAENDER & Matthieu LESCORNEC

Etalonneur : Arthur PAUX

VFX company: MATHEMATIC

VFX supervisor: Yann ALDABE

Motion design, compositing: David PELLETIER, Astrid TESSIER

Compositing: Roman GONCHARENKO

3D modeling, animation: Lucas BENOIT

2D illustrations: Charline SANCHEZ

Producer: Guillaume MARIEN

Post-producer: Claire ENGLISH

Production Son: SCHMOOZE

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