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ASOS, the online destination for fashion-loving 20-somethings, recently revealed a new campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. The … read morecampaign, created by talent across McCann Worldgroup, including McCann Paris and Gotham New York and directed by the award-winning team We.Are.From.LA., pulls inspiration from the ways the many screens of today encourage unique, individual takes on one’s own style. The tagline of the campaign, “Feed Your Style,” is an evolution of the original acronym “ASOS” (As Seen On Screen) reflecting the infinite ways ASOS customers express themselves through fashion. Everyone is welcomed to ASOS’ vast fashion and Face + Body destination to find the items they need to enhance their own personal style. Whenever inspiration strikes through social media, browsing the ASOS website, or out in the world, customers can feed their highly individual, unique vision on ASOS, mixing and remixing different garments and accessories as they see fit.
read less...Creative Excellence Manager: Nadia LASFAR
ACCOUNT/STRATEGY
President Global Clients & Business Leadership: Nannette DUFOUR
EVP Global Business Lead: Colby WEBB
Director of Strategy: Shanna CARPENTER
Social Media Director: Pierre-Jean BERNARD
Account Director: Casey ARCHER
PRODUTION/PROJECT MANAGEMENT
Head of Production: Thibault BLACQUE-BELAIR
Producer: Jean ROBERT
Director Project Management : Shantal Gonzalez
PRODUCTION
Line Producer: Alexia LEVY
Production Coordinator: Lola PERRON
Service Production Company: Bernard AMSELLEM @ Azul Productions
CREW
Stylist: Laura VANDAL
Production Designer: Laura SABAT
POST PRODUCTION
Post-Production Producer: Cyril BORDESOULLE & Yelena DOS SANTOS
Post-Production House: POSTER CO.
Graphiste Poster: Lucas LATIL, Albin MARTINETTI, Yves DELFORGES, Bruno CARETTA
Monteur: Edouard MAILAENDER & Matthieu LESCORNEC
Etalonneur : Arthur PAUX
VFX company: MATHEMATIC
VFX supervisor: Yann ALDABE
Motion design, compositing: David PELLETIER, Astrid TESSIER
Compositing: Roman GONCHARENKO
3D modeling, animation: Lucas BENOIT
2D illustrations: Charline SANCHEZ
Producer: Guillaume MARIEN
Post-producer: Claire ENGLISH
Production Son: SCHMOOZE
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