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ASOS: Feed Your Style
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ASOS, the online destination for fashion-loving 20-somethings, recently revealed a new campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. The campaign, created by talent across McCann Worldgroup, including McCann Paris and Gotham New York and directed by the award-winning team We.Are.From.LA., pulls inspiration from the ways the many screens of today encourage unique, individual takes on one’s own style. The tagline of the campaign, “Feed Your Style,” is an evolution of the original acronym “ASOS” (As Seen On Screen) reflecting the infinite ways ASOS customers express themselves through fashion. Everyone is welcomed to ASOS’ vast fashion and Face + Body destination to find the items they need to enhance their own personal style. Whenever inspiration strikes through social media, browsing the ASOS website, or out in the world, customers can feed their highly individual, unique vision on ASOS, mixing and remixing different garments and accessories as they see fit.
Creative Excellence Manager: Nadia LASFAR Related |
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