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In 2017, a scientific study provided definitive proof that the human body contains 97% of the elements found in the galaxy, proving that we are indeed made of stardust. The stardust … read morecontained in humans is as old as the universe itself and is a central theme running through the RoyalOntario Museum’s (ROM) new exhibition Kent Monkman: Being Legendary and the genesis of “We Are Made of Stardust,” an evocative new campaign from Toronto agency Broken Heart Love Affair created to support the exhibition. Running through March 19, this major solo exhibition from internationally acclaimed Cree artist Kent Monkman features 35 paintings, plus sculptures, and etchings, the majority of which have been created specifically for this show. Being Legendary tells the story of Turtle Island from the beginning of time to the present day, as seen through the eyes of the artist’s gender-fluid alter ego, Miss Chief Eagle Testickle. Juxtaposed with fossils, a meteorite and intricately beaded moccasins selected carefully by the artist from the Museum, this new body of work is designed to ask important questions about how collections in museums are curated and presented in the 21st Century. The accompanying campaign leverages a key phrase from the exhibition, “We Are Made of Stardust,” using Monkman’s large-scale and highly detailed work as the basis for its creative approach and showing how the power of Indigenous peoples lives on through stories, art, and song. The campaign was developed with extensive input from Indigenous talent both in front and behind the camera. The campaign contains posters and a mural featuring paint made by Manitoulin Island paint maker Anong Migwans Beam using the dust from a meteorite that was crushed by the museum’s rock crusher. These campaign elements are literally made of stardust. An accompanying film traces the origin story of Miss Chief and illustrates how the out of home elements were created. The film begins with a pink comet hurtling through space towards Earth, before it crashes to the ground with a momentous boom. The meteorite is discovered by a young Indigenous girl, who turns it into paint that she uses to create a series of posters bearing the message “We are made of stardust.” The spot was filmed by Haudenosaunee director Shaunoh, who worked closely with BHLA’s chief creative officers Craig McIntosh and Jaimes Zentil to develop a creative approach designed to evoke childlike innocence, curiosity, and intrigue.
read less...Exhibition: Kent Monkman: Being Legendary
Chief Marketing Officer: Lori Davison
VP, Brand and Marketing: Kathryn Brownlie
Marketing Lead: Emily Wright
Marketing Lead: Katlyn Olo
VP, Communications: Sally Tindal
Agency
Integrated Producer: Demi Veselinovic
VP, Client Success: Joline Matika
Director of Client Success: Carlos Game-Garcia
Junior Producer: Olivia Cousineau
Content and Production Agency: Lifelong Crush
Paint Maker: Anong Migwans Beam
Production
Line Producer: John Scarth
Editorial: Saints
Editor: Stephen Sora
Executive Producer: Mackenzie Goodwin
Executive Producer: Michelle Rich
Assistant Editor: Mathew White
Transfer & Online: Alter Ego
Colourist: Wade Odlum
VFX Artist: Darren Achim
Executive Producer: Hilda Pereira
Producer: Mariya Guzova
Audio: Berkeley
Engineer: Jared Kuemper
Executive Producer: Tyna Maerzke
Music:
Composed by: Cris Derksen
Vocals: Rebecca Benson and Cris Derksen
Throat Singing: Laakkuluk Williamson Bathory
Talent: Tayanna Soloway
Media Agency: OMD
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