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Lyre's: Impossible Bar - Alexa
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In a creative first for the brand, leading and award-winning non-alcoholic drinks company, Lyre’s, are bringing their products to life through augmented reality, driving inspiration and education in the non-alcoholic category. Based on the brand’s ‘Social Animals’ that have been created to match each unique liquid and can be seen on the Lyre’s labels, AR will animate the characters to take consumers on a journey with each bottle. Inspiration for the Lyre’s name came from the Australian Lyrebird, which then inspired a crew of animal mascots, each created to represent the uniquely crafted liquids. To access Lyre’s Impossible Bar, simply scan the QR code found on select bottle neck labels of Lyre’s non-alcoholic or visit www.lyresimpossiblebar.com on your mobile now. The experience is also shareable via social media. Through the technology consumers are encouraged to ‘enjoy your drink your way - anytime, anywhere,’ learning to craft the perfect non-alc tipple with the guidance of a Social Animal.
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