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Currys, the UK's leading tech retailer, launches a new chapter of the "No questions unanswered" brand platform introduced in August. In this second iteration, Currys colleagues … read moreanswer customers' questions when choosing their new TV to watch the upcoming football on. Featuring Samsung, LG and Sony TVs, the ads show colleagues travelling the globe again to help customers while demonstrating their expert knowledge and the lengths they will go to when there's a tech question to answer. Using the latest in virtual production technology; one of the ads sees a colleague travelling to Tokyo, another sends them off to a football stadium during a match, and a third one takes the colleague to the desert to ensure no TV question is left unanswered. Created in partnership with AMV BBDO and Spark Foundry, the campaign will run across TV, audio, digital and social formats.
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Credits
Other credits
Client name: Corin Mills
Client name: Ernest Osafo
Client name: Usha Kapil
Agency
Planning Team: Matt Hardisty
Account Team: Alex Bird, Rebecca Grapiglia, Jonny White and Tayo Ruddock
Media Agency: Spark Foundry
Media Strategists: Rebecca Dorfman, Sophia Bates
Media Planning Team: Iona Shaw, Elizabeth Swadling and Angela Lee
Production
Edit: Leo King & Joe Bolger @ Stitch Editing
Post-production: Coffee & TV
Sound studio: String & Tins
Audio Post-production: String & Tins
VFX Post-production: Coffee & TV
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