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Currys PC World: LG
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Currys, the UK's leading tech retailer, launches a new chapter of the "No questions unanswered" brand platform introduced in August. In this second iteration, Currys colleagues answer customers' questions when choosing their new TV to watch the upcoming football on. Featuring Samsung, LG and Sony TVs, the ads show colleagues travelling the globe again to help customers while demonstrating their expert knowledge and the lengths they will go to when there's a tech question to answer. Using the latest in virtual production technology; one of the ads sees a colleague travelling to Tokyo, another sends them off to a football stadium during a match, and a third one takes the colleague to the desert to ensure no TV question is left unanswered. Created in partnership with AMV BBDO and Spark Foundry, the campaign will run across TV, audio, digital and social formats.
Client name: Corin Mills Related |
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