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Skyscanner: Interruption
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A new global brand campaign highlights the myths and crazy lengths some people go to these days to save time and money on their next trip. “The Ultimate Travel Hack.” The first-ever brand campaign Skyscanner’s 20-year history supported by paid social on YouTube, Instagram and Facebook has launched in Canada and Australia. It reminds travelers there’s an easier way to save time and money on their next trip. With inflation, a looming recession, and the complexities of travel planning post-Covid—the timing couldn’t be better. The campaign will launch and scale with media through October for a minimum three-month run based on measurable success metrics and KPIs. The campaign includes a long-form hero film, seven :30s, ten :15s and eight social direct-response efforts, with more creative on the way.
Post Production & City: Cosmic Pictures, Salt Lake City Related |
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