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ATG: The Very Best
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With the concept ”Everybody can win, YOU can win” first launched in 2018 the overall goal has been to establish the game Harry as synonym with winning big. If you for example notice someone with a spectacular new car, an expensive ring, or shiny new teeth it MUST be because of Harry. All in all, it has been running 17 different ads on the concept based on the ridiculously simple question and answer: “Harry…? Harry!” earning the product from Swedish company ATG huge recognition and increasing sales. This latest ad takes you back to the 90s era of typical lifestyle ads and “perfect” people. But this time it´s not so perfect as you may imagine. The film is directed by TRAKTOR and produced by Swedish production company Giants and Toys.
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