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Grana Padano Protection Consortium: An Italian Emotion
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An Italian Emotion is the title of the new international communication platform of Grana Padano. Serviceplan Italy developed the global multi-platform campaign, with the aim of evolving the positioning of Grana Padano to a global brand, associating it with the distinctive values of ‘Made in Italy’. The campaign features a commercial directed by Oscar-winning filmmaker Giuseppe Tornatore, one of the most important interpreters of contemporary Italian cinematography who won a Best Foreign Language Film Academy Award in for ‘Cinema Paradiso’ (1988). The spot is soundtracked by "Gabriel's Oboe", which was composed by the late Ennio Morricone, the Italian music maestro who won 2 Academy Awards during an illustrious career, and was also awarded by BAFTA and the Golden Globes, inducted into the Grammy Hall of Fame, and awarded the Golden Lion for Lifetime Achievement. The involvement of two of Italy’s most esteemed cultural icons in Gran Padano’s new campaign fits perfectly with the theme of ‘An Italian Emotion’.
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