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Humane Society of the United States / Maddie’s Fund: Muse
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The Ad Council, the Humane Society of the United States and Maddie’s Fund have launched ‘Pets and People Together,’ a new, fully integrated public service announcement (PSA) campaign to inspire pet lovers everywhere to #BeAHelper. Ninety-seven percent of pet owners consider their pet to be a member of the family. At any given time, anyone may experience a crisis that can temporarily impact their ability to care for their pets. Pets and People Together highlights that the best place for pets is with their people. Communities have a vital role to play in preserving the human-pet bond. People who understand the value of pets in our everyday lives may not be aware of the ways they can help keep pets and people together. This includes reuniting lost pets with their owners, donating pet supplies or funds for owners in need, or offering short- or long-term fostering. These actions ensure both pets and people are able to continue to benefit from the unique and powerful connection they share. The three new video PSAs feature touching stories about individuals and their pets. ‘Magic Hour’ is a heart warming film showing how the small act of donating pet supplies to families in need can bring joy to pet owners and their pets. The second film, ‘Muse,’ unveils how financial donations from ‘helpers’ can keep pets and people together through unexpected hardship. The third and final inspiring work, ‘Foster,’ dives into the benefits of short-term foster care by neighbours or friends and how it can make a huge impact.
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