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Uber Eats: Don't Run Out


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This Halloween, Uber Eats has joined forces with Keke Palmer and Great Guns USA to deliver a creepy campaign like no other. Embedded with $1 million worth of discount codes, ‘Don’t Run Out’ was directed by Great Guns USA’s Dan Trachtenberg - a known talent in the genre, having helmed such Hollywood thrillers as ‘10 Cloverfield Lane’ and ‘Prey’. The spot takes place on Halloween night, when a trio of friends comes to the dreadful realisation that they’re running low on candy. Keke Palmer’s character explains how one family vanished on Halloween after the same thing happened to them, as she rushes to order more on Uber Eats - but at that moment, the electricity goes out. What ensues is classic horror as the friends nervously split up, each pursued by a malevolent masked figure in the shadows that will teach them never to run out of candy again. Agency Kamp Grizzly approached Great Guns USA with the brief for a short, scary movie about running out of candy on Halloween - with $1 million worth of discount codes hidden inside. MD and EP on the project, Oliver Fuselier selected director Dan Trachtenberg as the perfect choice to craft the frightening film. Taking up the gauntlet, Dan now faced the challenge of condensing suspenseful horror - by definition requiring build up over time - into a mere few minutes. Dan tackled this by blending quick, shocking moments of action with slow, tension-building scenes, helped by economical editing from David Trachtenberg. A conversation between author and audience, the spot also required an awareness of viewer expectation due to pre-established genre awareness. Drawing from his previous experience working on a range of thrillers, Dan utilised shot construction and sequence design to deliver jolts or build tension in classic horror ways, mathematically crafting a campaign fit for the genre. One scene which required particular creative problem solving was when the pumpkin-masked menace smashes in Tyler Ritter’s (‘Agents of S.H.I.E.L.D’) face. Dan’s vision was for it to cause a gush of what initially looks like blood, until it nears Tyler’s glasses on the ground and comes into focus, revealing it to be red candy. On location, the crew realised that it would be physically impossible to craft the shot due to the camera’s position and its distance from the glasses. Thankfully, DP Jeff Cutter and PD Noel McCarthy found a way, constructing faux flooring as a ramp to place the glasses on in shallow focus, using the old school movie magic technique of forced perspective to save the shot.
Credits Other credits

Production

Managing Director: Oliver Fuselier

Head of Production: Becca Radin

Line Producer: Lawrence Lewis

Production Supervisor: Lisa Houle

Production Supervisor: Adrienne Durazo

1st AD: Jason Lombardo

2nd AD: Ray Fuentes

2nd AD: Mike Paulson

1st AC: Bryant Marcontel

2nd AC: Mark D. Quintos

Digital Imaging Technician: Parisa Resvani

Gaffer: Dave "Blue" Thompson

Electrician: Adan Galindo

Electrician: Dwayne Redlin

Electrician: Alfredo Rodriguez

Electrician: Harry Schroeder

Electrician: John Moriarty

Electrician: Randy Dye

Electrician: Jorge Covarrubias

Grip: Rick Stribling

Grip: Tim Soronen

Grip: Tony Boura

Grip: Gordon Whiteway

Grip: Jason Waguespack

Grip: John Lammi

Grip: Hydouk Honarchian

Production Designer: Noel McCarthy

Coordinator: Rosy Nolan

Set Designer: Pilar Reynaldo

Prop Master: Vince Pearson

Set Designer: Armando Nunez

Makeup Artist: Jordana David

Hair Stylist: Ricardo Roberts

Costume Designer: Seth Chernoff

Costume Designer: Deybe Lisbe

Production Assistant: Adi Haliwa

Production Assistant: Ryan Schardt

Production Assistant: Chris Ponce

Production Assistant: Eric Quintero

Production Assistant: Patrick Gilman

Production Assistant: Angela Curtis

Production Assistant: Jose Callela

Production Assistant: Nolan Durazo

Production Assistant: Mandy Moore

Production Assistant: Jose Ramos

Production Assistant: Blake Thompson

Production Assistant: Christopher Menown

Production Assistant: Greg Ramirez

Casting: The Casting Co.

Cast: Keke Palmer

Cast: Tyler Ritter

Cast: Shalini Bathina

Cast: Howland Wislon

Cast: Chelsey Jackson

Cast: Jo Osmond

Cast: Trevor Anderson

Agency

Designer: Judd Ortiz

Head of Strategy: Tai Foster

Account Manager: Peter Christenberry

Account Director: Kevin Fuller

Project Manager: Kat Olsen

Head of Production: Jade Clark

Executive Producer: Guy Fiorita

Producer: Persis Koch

Producer: Andy Moond

Producer: Laura Ocean

Production

Music / Sound

Company name: Great Guns USA

Sound Mix: Joe Hettinger

Boom Operator: John Sheridan

Company name: JSM

Chief Creative Officer: Joel Simon

Executive Producer: Jeff Fiorello

Producer: Norm Felker

Producer: Andrew Manning

Producer: Sharon Cha

Sound Designer: Nate Kil

Composer: Jason Krebs

Company name: Lime Studios

Sound Mix: Loren Silber

Sound Mix: Topher Wright

Sound Mix: Meg Ochs

Executive Producer: Susie Boyajan

Executive Producer: Becca Falborn

Production Service

Company name: Great Guns USA

Location Manager: Romeo Santiago

Editorial

Company name: The Little Farm

Executive Producer: Lawrence J Edwards

Editor: David Trachtenberg

Editor: Jacob Weiss

Edit Assistant: Herbert Moran

Post Production / VFX

Company name: The Artery

Founder: Vico Sharabani

Executive Producer: Deborah Sullivan

VFX Supervisor: Yuval Levy

Post Production Supervisor: Michael McCarthy

Compositing: Mark French

Flame Artist: Aarif Attarwala

CG Supervisor: Dave Stewart

CG Supervisor: Joe Grundfast

Company name: Company 3

Executive Producer: Ananda Reavis

Producer: Jacob Grom

Producer: Kayla Arendts

Colourist: Cody Baker

Flame Lead: Mandy Sorenson

Flame Artist: Ian Holland

Music / Sound

Music / Sound

Post Production / VFX

Brand

Company name: Uber Eats

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