Domino's Pizza: Blind Code

In a world of brands, every logo has a meaning which usually means nothing in people’s life. According to a World Health Organization report, there are currently 284 million visually impaired people in the world, and 39 million people are blind. That's why we turned our logo into a purpose on World Braille Day. We discovered that Domino's Pizza logo is similar to the dots used in braille code and we used its logo to create our menu, promotions, and offers in braille code for the first time.

But we didn't stop there.

Also, we used it to design the menu, promos, and offers of our competitors' brands. Turning our logo into a second language for all brands, for all menus, and for all blind people.