Drafline Bue / ABinbev: Hairy

When a crisis hits, indulging yourself at the end of the month might be difficult. A nice bottle of wine or even a six pack may be unreachable… yes, it’s a hairy situation. That’s why Drafline Bue and ABinbev created a discount platform that starts during the second half of each month, in order to make the end of the month a happy ending. And to communicate it, they decided to use a popular metaphor to express how tough making ends meet can be: it’s hairy. Directed by Fran Colombatti, he found inspiration in both suspense movies and monster comedy movies such as Monsters inc., Where the wild things are or Big Feet.