 |
Embed Video
With Hyundai’s large range of innovation, the brand places itself in the forefront of an electric and technological revolution. Together with Innocean Berlin and renowned director … read moreduo Dorian and Daniel, the Korean car maker created its largest European campaign to date, proving that Hyundai does not only take people from A to B, but also from today to tomorrow. Four 30-second ads, accompanied by an overarching brand film, are showcasing Hyundai’s most impactful innovations. From Car of the Year IONIQ 5 to robot SPOT, Urban Air Mobility and robotaxis. From the new IONIQ 6 to XCIENT Fuel Cell trucks and a Hydrogen City concept. The brand demonstrates how progress comes in many shapes and forms. With some innovations from today, and some for tomorrow, they all have the purpose to power people’s worlds. The campaign, which goes hand in hand with the photography created by lifestyle-automotive photographer Dave Hill, constantly creates beautiful connections between technology and personal storytelling – giving a fascinating glimpse into what the brand is achieving in the area of sustainability and innovative mobility, and how its technologies fundamentally improve people's lives. With visual effects by bEpic, this captivating journey lets the viewer dive into the excitement of how the very near future, which Hyundai is already investing in, looks like, creating a feeling of harmony between technology and humanity. With this campaign, Hyundai proves its move from car manufacturing to mobility service provider, powering people in beautiful and efficient ways. The campaign, shot in Barcelona and its outskirts in the summer of 2022, will run across Europe on TV, social media, print and OOH.
read less...Client: Hyundai Motor Europe
CMO: Andreas-Christoph Hofmann
Director Marketing: Laura Rathai
Head of Brand Strategy & Campaign: Andrea Razeto
Brand Communication Strategy Manager: Hyang A Kim
Brand & Campaign Digitalisation Manager: Alexander Biglands
Agency
Copywriter Intern: Divya Mirlay
Chief Operating Officer: Jonathan Hill
Business Director: Björn Wilke
Senior Account Director: Sven Kuebler
Senior Account Manager: Leonie Knorr
Junior Account Manager: Ipek Temel
Account Manager Digital: Ichraq Sabbani
Account Manager Digital: Sheena Rajgarhia
Digital Account Mgr. Trainee: Ismail Cobanoglu
Head of Production: Fabian Barz
Senior Art Buyer: Kamila Koelling
Creative Service Manager: Ian MacDonald
European Strategy Director: Sophia Goerner
Planning Director: Anna Nowak-Otto
Senior Digital Strategist: Serena Merletti
Strategist: Ilaria Traverso
Production
2nd Unit DOP: Pascal Remond
Executive Producer: Frederik Poppenk
Producer: Ulrich Kreis
Production Assitant: Britta Liesen / Natalia Ciborowska
Editing: Zauberberg Productions GmbH, Berlin
Producer: Nina Icks
Editor: Benjamin Entrup, Simon Klinkertz, Sebastian Stoffels
Production Designer: Rodo Siffredi
Styling/Wardrobe: Monica Zafra
Make-Up / Hair: Pati Abril
Casting: DeeBeePhunky (all Europe) & SurFilm (Barcelona)
Post-Production: Zauberberg Productions GmbH, Berlin
Producer: Nina Icks
VFX / CGI: pEpic
VFX Producer: Lion Graf (bEpic)
On Set VFX Supervisor: Jan Huebel (bEpic)
Music: 5 different tracks (Brand, Lights, Waves, Crybaby, Grandpa) by 2WEI Music GmbH
Sound Studio: KRAATZ Studio GmbH
Sound Engineer: Stefan Kraatz
Photographer: Dave Hill
Photo Production Company: Sonda Productions S.L.
Photo Post-Production: Recom GmbH & Co. KG
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
