WIZO: The World is Moving Forward Leaving Women Behind, PRESIDENT

AI image-to-text is one of the most advanced technologies today. However, this advanced technology leaves women behind.

Our new campaign for Wizo tests what happens when artificial intelligence is asked to draw a CEO, Doctor, and President. And the results? Men, men and some more men.

So we tried over 1000 different wordings and styles and didn't get a single image of a woman. That's how 3 print ads created by artificial intelligence were published in newspapers this morning, one week before Israel's elections, to stimulate public discourse. Because we all know that AI is just a symptom of a much bigger problem.