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Top 6: November 2nd 2022
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BMW: Hey AI, Women Make Half Of The World
Top 6: November 2nd 2022
BMW is the only car brand in Israel (and one of the only car brands in the world) that has chosen a woman representative, actress Ayelet Zurer, as the “face” of the brand. So, when we saw the buzz and enthusiasm around DALLE- 2, the world's most advanced AI software, we decided to take the technology for a “test drive.” We searched "car driver" in many variations, and almost 95% of the outputted results were of male drivers. From this discovery, we came up with a quick print campaign that shows that even the most advanced software has a way to go when it comes to women's representation.
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