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Top 6: November 2nd 2022
BMW is the only car brand in Israel (and one of the only car brands in the world) that has chosen a woman representative, actress Ayelet Zurer, as the “face” of the brand. So, when … read morewe saw the buzz and enthusiasm around DALLE- 2, the world's most advanced AI software, we decided to take the technology for a “test drive.” We searched "car driver" in many variations, and almost 95% of the outputted results were of male drivers. From this discovery, we came up with a quick print campaign that shows that even the most advanced software has a way to go when it comes to women's representation.
read less...CEO: Shelly Shamir Keinan
Creative VP: Igal Ezra
Customer VP: Ran Danino
Client management: Noa Sivan, Or Fitussi
VP Strategic Planning: Hadas Dublin
Strategic Planner: Asaf Nerson
Studio: Lea Avram Vayzer,
Zehava Greenberg, Roni Rappaport, Lilian Bar Lev, Dana Schussberger, Yulia Jacques, Jenny Gindos, Nadav Salomon, Dafna Yaron, Mai Oshfiz, Yaron Srafati.
POC: Mikayla Bogart
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