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Glassdoor: Window ShoppingThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
On the heels of last year’s successful brand campaign for Glassdoor, creative production company Where The Buffalo Roam (WTBR) produced a series of spots showcasing why the platform is still the worldwide leader on insights about jobs and companies. Conceived in collaboration with Glassdoor’s in-house creative agency, and directed under the comedic sensibilities of Brian L. Perkins, the campaign humorously plays into the Glassdoor namesake - and the Superman-like powers it offers job hunters to see companies for who they really are from the inside – from leadership teams to work environments to pay and benefits. Behind the tagline 'Find a Job that Loves You Back,' the campaign also brings into focus Glassdoor’s public commitment to fostering more equitable workplaces, highlighting a wide range of features geared at greater transparency into the current state of diversity, equity, and inclusion within companies. 'Window Shopping' (:30) shows a woman browsing Glassdoor profiles of companies along her morning walk to work. One by one, the reviews transform into satirical vignettes of the workplaces she passes by: an antiquated country club-looking den full of cigar-smoking execs joking about giving themselves another raise; an absurdly-crammed office cubicle that makes Mike Judge’s Office Space look like paradise; and a drab office where a woman opens her pay check to find nothing but peanuts, literally. The spot concludes within the walls of a vibrant, diverse, and modern office full of employees who are smitten about their work-life balance. WTBR produced two alternate versions of the :30 hero spot, as well as five :15 spots geared at highlighting Glassdoor’s customisable review and ratings features, including salaries, DEI filtering of company reviews, and the new community conversation features.
Head of Production: Amy Russo |
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