Glassdoor: Window Shopping

On the heels of last year’s successful brand campaign for Glassdoor, creative production company Where The Buffalo Roam (WTBR) produced a series of spots showcasing why the platform is still the worldwide leader on insights about jobs and companies. Conceived in collaboration with Glassdoor’s in-house creative agency, and directed under the comedic sensibilities of Brian L. Perkins, the campaign humorously plays into the Glassdoor namesake - and the Superman-like powers it offers job hunters to see companies for who they really are from the inside – from leadership teams to work environments to pay and benefits. Behind the tagline 'Find a Job that Loves You Back,' the campaign also brings into focus Glassdoor’s public commitment to fostering more equitable workplaces, highlighting a wide range of features geared at greater transparency into the current state of diversity, equity, and inclusion within companies. 'Window Shopping' (:30) shows a woman browsing Glassdoor profiles of companies along her morning walk to work. One by one, the reviews transform into satirical vignettes of the workplaces she passes by: an antiquated country club-looking den full of cigar-smoking execs joking about giving themselves another raise; an absurdly-crammed office cubicle that makes Mike Judge’s Office Space look like paradise; and a drab office where a woman opens her pay check to find nothing but peanuts, literally. The spot concludes within the walls of a vibrant, diverse, and modern office full of employees who are smitten about their work-life balance. WTBR produced two alternate versions of the :30 hero spot, as well as five :15 spots geared at highlighting Glassdoor’s customisable review and ratings features, including salaries, DEI filtering of company reviews, and the new community conversation features.