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Drastosa: Drastosa DastrosaThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The campaign is based on the fact that people confuse the name of the Drastosa sporting goods store chain. They call it Dastrosa. On Twitter, for example, there are more mentions of the wrong name than the right name. We decided to play around with this.
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