Läkerol: Läkerol - Horse

Läkerol, a Swedish pastille brand owned by European candy giant Cloetta, was introduced in 1909 and has been internationally celebrated for its comedic commercials over the years. The brand concept "Makes people talk" has been widely known on the Nordic market for almost 30 years and shows how the pastilles turn anyone into a confident and persuading speaker. In a new Nordic campaign made, they have taken a stab at the beloved and iconic Hollywood power speeches.

In a new take at the long-lasting concept, the brand use everyday life problems and place them in a pop-cultural context; the iconic power speeches from the world of Hollywood.