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FINI: Fini. La vera pasta emiliana.
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FINI, historical Italian pasta factory, turns 110 and boosts its image with THE REAL EMILIAN PASTA brand new campaign. The commercial tells us about the rock soul of Emilia Romagna, region made of love and passions. The same rock soul that only an authentic pasta of Emilia, where were born (among many) Italian rockers Vasco Rossi and Ligabue, could have.
Agency: Leo Burnett
Ilaria Fruscio – Chief Strategy Officer Related
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