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FINI: Fini. La vera pasta emiliana.


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FINI, historical Italian pasta factory, turns 110 and boosts its image with THE REAL EMILIAN PASTA brand new campaign. The commercial tells us about the rock soul of Emilia Romagna, region made of love and passions. The same rock soul that only an authentic pasta of Emilia, where were born (among many) Italian rockers Vasco Rossi and Ligabue, could have.
Agency: Leo Burnett
Credits Other credits

Ilaria Fruscio – Chief Strategy Officer

Pietro Costamagna – Planning director

Giorgia Marchelli – Strategic Planner

Cecilia Cavagnini – Client Service Director

Iviano Ravasio – Food Stylist

Monica Stopper – Account Manager

Simone Alchieri – Account Executive

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