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Outdoor
IKEA Australia: The Uncreakening
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What’s scarier than hearing a creeeeeak in the dead of night? Someone realising it’s coming from a chair, then chucking it out to get a new one. Creaky furniture is nothing frightening, it just needs a retightening. So on Halloween, the spookiest day of the year, IKEA launched PSAs disguised as horror films.
Art director: Scott Sparks Related |
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