Raising Literacy Australia: Words Grow Minds

Nearly 1 in 4 South Australian children are behind their developmental milestones by the time they start school. The Early Years Task Force is looking to change that. With research showing that you can help your child’s mind develop simply by talking, reading, playing and singing with your baby in those critical early years, we developed 'Words Grow Minds'. Featuring cute, evocative characters and an inescapable earworm that reminds parents how to stimulate their baby's brain, this spot shows the fun, joy and transformational power of interacting with your child. Agency: Showpony