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Boots: Joy For All
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Boots today unveils its 2022 Christmas campaign, starring BAFTA-nominated actress Lydia West in a magical and uplifting festive film that encapsulates the joy of finding just the right gift for the right person. Joy for All brings to life the magic of getting the perfect present and shows how Boots can help everyone find joy with its most affordable Christmas ever. It is offering amazing deals including its biggest ever Star Gift programme and biggest ever Black Friday, as well as gifts for every budget, with over 50% of its range priced at £10 or under. Directed by Si&Ad through Academy films and set to the track of “You Make My Dreams (Come True)” by Hall & Oates, the Joy For All film tells the story of Holly, played by Lydia West, who discovers a pair of magical glasses that weald the power for her to see the ‘joy’ hidden inside the people around her. She sees her colleague who enjoys indulging in bubble baths, her cousin who loves getting glam and her Dad who finds joy in his beloved pet dog. When Christmas morning comes Holly looks on as her loved ones open presents that spark the unique joy inside of them all. She shares a smile as she thinks about the incredible glasses that helped create these special moments. At the end of the film the owner of these missing magic spectacles is finally revealed – the mysterious ‘S.C’.
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