Gymshark: Real Player Mode

There are around 3 billion gamers in the world.This represents about 40% of the world's population.Many of them love sports video games, but not doing sports.How could we motivate the world's most sedentary community to move?We had a finding: the most popular sports video games have a career mode. An option where your players improve as you play.Then, we found a way to connect physical and virtual sports. Co-creating with EA Sports a new line of sports and smart clothing for gamers with a chip inside each garment.
This is how we empower more gamers to lead a healthier life,While continuing to do what they love the most.More gamers playing more sports.More gamers doing more sports.