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Tesco has unveiled its Christmas campaign for 2022, created by BBH and featuring a broadcast from the aptly named ‘The Christmas Party’ – to reflect the mood of the nation and show that despite the tough current climate, festive merriment will still be high on the nation’s agenda. The concept was developed by creative director Christine Turner and creative team, Marc Rayson & Callum Prior of BBH, and directed by Fredrik Bond from MJZ production. The TV ad comes in a 60-second version and is set to the soundtrack of The Final Countdown by Europe. The campaign comprises of TV, press, OOH, radio, social, in-store and PR, and launches on Sunday 6th November. The full 60-second ad airs on TV for the first time on 6th November during ITV’s I’m a Celebrity… Get Me Out of Here!
Credits
Other credits
Client
Chief Customer Officer: Alessandra Bellini
Chief Marketing Officer: Emma Botton
Marketing Director: Murray Bisschop
Campaign Director: Alicia Southgate
Campaign Manager: Simon Boiko
Campaign Assistant: Toni Hamilton
Agency
Studio Manager: Andy Cooke
Studio Manager: Anthony Jones
Studio Manager: Rob Wilson
Strategy Manager: John Harrison
Strategy Director: Hannah Slapper
Strategist: Sam Guinivan
Producer: Sarah Cowen
Producer: Kreepa Naisbitt
Assistant Producer: Tina Mwzange
Managing Partner: Andrew Kay
Business Director: Tori Meadows
Account Director: Sammy Mendel
Account Director: Georgia Rayner
Account Director: Amy Harrington
Account Manager: Olivia Harte
Account Executive: Ashleigh Jacobs
Company name: BBH Dublin
Creative: Sam Caren
Creative: Aubrey O'Connell
Business Director: Amy Crowe
Production
Line Producer: Alicia Richards
Production Manager: Daisy Mostyn
Production Designer: Dan Betteridge
Music / Sound
Company name: BBH
Music Supervisor: Hywel Evans
Music Supervisor: Daniel O'Laifa
Company name: No 8
Sound Engineer: George Castle
Sound Engineer: Sam Robson
Media
Company name: Mediacom
Editorial
Company name: Marshall Street Editors
Editor: Patric Ryan
Edit Assistant: Joshua Sampson
Post Production / VFX
Company name: Selected Works
VFX Supervisor: Jonathan ‘Wes’ Westley
Colourist: Hannibal Lang
2D Lead: Dave Wishart
2D Lead: Theajo Dharan
2D Artist: Dan Adams
2D Artist: Mahesh Chandrasekaran
2D Artist: Stephanie Skarbek
2D Artist: Georgie Ford
Matte Painting: Amber Frisenda
Producer: Nicola Simmons
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