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Matalan: The Christmas Cupboard
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Today, Matalan, the UK’s leading fashion and homeware omnichannel value retailer, launches its Christmas campaign. Created by McCann Manchester, the spot runs across social, TV and VOD and unlocks the magic of Christmas as it takes you on a Narnia style journey featuring its hero fashion, gifting and homeware collections. With an emphasis on the brand’s breadth of offering, value and style credentials - the concept responds to Matalan’s key customer insight that its customers love to prep for Christmas. The spot sees our Matalan hero stepping through her magical Christmas cupboard and finding herself in her Christmas future. As she preps, her Christmas cupboard becomes piled with yuletide magic and we watch her future self enjoy the festive holidays - as she mentally checks off her to do list - making sure she has everything from a perfectly priced sequined outfit, through to ensuring she’s not forgotten to include the gift wrap, tags and ‘fancy plates’ for the all-important festive hosting!
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