 |
Tv
Island’s Edge: It's Better, Less Bitter, 60s
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Island's Edge has just released its latest campaign with Publicis Dublin 'It's Better, Less Bitter' – A through the line campaign that celebrates those who move on from bitterness in their lives. Publicis Dublin chose to lean into a core product truth, that Island’s Edge is less bitter tasting stout but brings it to life in a humorous, yet optimistic style. The campaign launches on the 1st November and was created by Publicis Dublin, directed by David Shane and produced by O Positive Films. With media strategy by Dentsu, the campaign includes AV, VOD, Social, OOH and Radio.
Agency Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
