TV ad: BMW: Holidays Are Here

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For its 2022 holiday campaign. BMW will offer a new take on category tropes. The holidays always offer up a surprise, and this year’s slew of vehicle sales commercials is getting a shake-up in BMW’s annual Road Home Sales Event. Created by Goodby Silverstein & Partners and director Johnny Mass, a series of unlucky events turns what could have been an expected holiday homecoming story, into something magically memorable.The :45 commercial puts known category tropes (big red bow, anyone?) together with the power of Mother Nature to show us what can happen when the right thing falls into the wrong context.

Category Automotive
Client BMW
Agency Goodby Silverstein & Partners
Production RSA Films
Country United States of America
Uploaded 7 November, 2022

Credits

Director
Jonny Mass
Chief Creative Officer
Margaret Johnson
Creative Chairman
Rich Silverstein
Executive Creative Director
Matt Edwards
Executive Creative Director
WES PHELAN
Creative Director
Clemens Zlami
Creative Director
Kevin Leung
Producer
Jennifer de Leon
Producer
Daniel Chang
Producer
Jon Dawes
Copywriter
Belen Russomanno
Art Director
Guillermo Aliaga Pueyrredon
Executive Producer
Matt Flaker
Executive Producer
Buddy Brakha
DoP
Pete Konzcal

Other credits

Client

President: Sebastian Mackensen

Head of Brand: Marcus Casey

Communications Supervisor: Albi Pagenstert

Communications Manager: Lisa Judge

Marketing Manager: Phil Dilanni

Marketing Specialist: Mike Fillare

Marketing Specialist: Jamie Pritchard

Media Manager: Timothy Sumter

Agency

Managing Partner: Leslie Barrett

Account Director: Tom Powers

Account Manager: Ali Bentin

Account Manager: Susie Juarez

Strategist: Bonnie Wan

Strategy Director: Stephanie Phillips

Strategy Director: Kevin DeStefan

Strategy Manager: Christine Chen

Strategy Director: Dong Kim

PR Director: Meredith Vellines

Head of Production: Jim Haight

Graphics: Jim King

Business Affairs Manager: Judy Ybarra

Business Affairs Manager: Heidi Killeen

Production

President: Luke Ricci

Head of Production: Carolyn Pedrossian

Print Producer: Saam Gabbay

Print Producer: Sebastian Keefe

Editorial

Company name: Uppercut Editorial

Editor: Joaquin Machado

Edit Assistant: Allen Rounsley

Head of Production: Jared Thomas

Music / Sound

Company name: Racket Club

Creative Director: Justin Hori

Creative Producer: Adrian Womack

Producer: Becky Mathai

Company name: Sonic Union

Sound Designer: Steve Rosen

Post Production: Justine Cortale

Music / Sound

Post Production / VFX

Company name: The Mill

Shoot Supervisor: John Leonti

Executive Producer: Hillary Thomas

Creative Director: Alexander Candlish

Producer: Kim Downing

VFX Artist: Abigail Riegel

VFX Artist: Kevin Diaz

Colourist: Paul Yacono

Producer: Denise Brown

Colour Assistant: Gemma Parr

Colour Assistant: Jacob Suffern

BMW: Holidays Are Here

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BMW: Holidays Are Here

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