Publicis Groupe Southeast Asia (SEA) announced the launch of Publicis Play, a strategic partnership with Mana Partners, a Web3 marketing consultancy specializing in gaming, esports, … read moreand metaverse strategy. “Play” is a deliberate articulation as Publicis Groupe and Mana see the offering as critical for a generation whose preferred means of social networking, entertainment, and commerce will soon be grounded in Play. The offering does not see gaming and the metaverse as two silo solutions, but as one integrated offer as the content and fandom from gaming are the foundation for metaverse experiences. Publicis Play is a true Power of One offering, allowing clients to find a single solution to work with from creation, production, and placement to measurement. The offering is not just about badging brand presence but a belief that the future’s most successful brands will master Play – behaving authentically and earning attention and love from their communities.
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