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Outdoor
Napolina: Rich In Flavour
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Chopped tomatoes are not just bulking agents. Olive oil is not a commodity to be idly tossed into a pan. And thinking the spaghetti is the support act to the Bolognese is pasta beyond a joke. As any Neapolitan would say, these ingredients make all the difference to a dish, if they are good, quality ingredients. And that’s exactly what Napolina ingredients are, so they have the right to be anything but humble. This is brought to life in Lucky Generals’ first work for the UK’s number one Italian cooking brand. The agency is bringing hyperbole and humour to the busy and serious category with a suite of OOH, DOOH, digital and social assets, all designed to bring to life the new platform “Not so humble ingredients” they developed for the brand. The campaign’s look and feel is inspired by the brand’s iconic packaging and features imagery of Napolina’s products shot in a beautiful and heroic style by Patrice de Villiers.
Marketing Director: Jeremy Gibson Related
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