Boonthavorn: Umm..

VMLY&R Thailand is rebranding Thai home improvement retailer Boonthavorn and showing consumers how to ‘live their way’ in an entertaining new film. The film, entitled ‘Ummm..,’ showcases the consequences you face if you don’t insist on making the right choices for yourself. Part of the “Live Your Way” rebranding campaign, it aims to forge deeper connections with discerning Gen Z and Gen Y consumers, highlighting the brand’s ability to meet the needs of the individual – helping them to embrace their own style and eccentricities rather than just ‘settling’ and accepting whatever is available.