True Patriot Love Foundation: Remastered Memories

True Patriot Love Foundation, in partnership with Wunderman Thompson is launching a ground-breaking campaign to educate Canadians about the importance of remembering those who served and those who continue to serve in the Canadian Armed Forces. Using artificial intelligence (A.I.), Canadian Veterans’ letters from World War I, World War II, the Korean War and the War in Afghanistan are being turned into realistic imagery, showing a glimpse of what those on the frontlines experienced. With the use of A.I. image generator MidJourney, 'Remastered Memories,' brings to life scenes from the battlefield, hospitals, and life in the trenches described in serving members letters home to loved ones. The imagery creates a fuller picture and reality of service and sacrifice, giving Canadians a once-in-a-lifetime opportunity to understand the realities of combat for a time in which a quarter of Canadians under the age of 45 don’t see the importance of Remembrance Week. The Remastered Memories series will be on public display on out-of-home boards across Canada, as well as in the national newspaper and on the True Patriot Love website. As Canadians prepare to observe Remembrance Day on November 11th, this campaign created by Wunderman Thompson is designed to inspire Canadians into empathy and gratitude for the service and sacrifice of Veterans through the stunning visuals depicting personal experiences. The letters for Remastered Memories were sourced from the National War Museum in Ottawa and the National Archives. The team behind this effort looks forward to phase two, in which True Patriot Love Foundation plans to host fundraising auctions for paintings across Canada, starting with International Women’s Day in March, where paintings would be generated from female soldiers’ stories.