Outdoor ad: Paspaley Pearls: Wild

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Continuing their ongoing creative partnership, PASPALEY and 72andSunny ANZ return with a striking launch for Paspaley’s new Wild collection. Featuring enigmatic Australian-American actor Leila George, this launch celebrates the brand's connection to the raw natural landscapes of the Kimberley - the birthplace of Paspaley pearls.Helmed by award-winning director and artist Adam Kiers from Playground Films, the additional collaborators on the project include acclaimed Tongan-Australian choreographer Sela Vai, double Grammy nominated Nigerian artist Niniola, mixed by Italian /Ghanian DJ producer GuiltyBeatz, with photography by Australian Jake Terrey.

Leila and the team spent a week in the surreal beauty of northern Australia; a place of rugged vistas, vast expanses and a fair few crocodiles. Inspired by the natural power of the locations, choreographer Sela Vai created an iconic and adventurous free-movement piece for Leila, a trained dancer, which she then made her own, with Leila, the perfect muse to bring the energy and release of Wild to life.