Adidas: Family Reunion

Ahead of the FIFA World Cup Qatar 2022, adidas unveils the next chapter of its Impossible is Nothing story with its global football family. The brand kicks off a month-long campaign with a Family Reunion like no other – featuring Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy. Channelling the special essence of the tournament, the playful spot celebrates the unified joy of football which brings together players and fans from all over the world. With a selection of the world’s greatest football stars unexpectedly reuniting and displaying their excitement and unique pre-tournament preparations, the film is inspired by the attitude that when football is everything, Impossible is Nothing. Also featuring and narrated by football superfan Stormzy, the film combines football culture, world cup nostalgia and unique player personalities – all with a shared love for the game. Designed to be watched again and again, each scene features subtle nods to memorable moments, players and places to help build anticipation for the endless possibilities of the month ahead. These include framed family photos, fridge magnets, post cards, cross stitch hangings plus so much more.