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MediaTek Dimensity 9200: MediaTek
Sweetshop has launched a new commercial for semiconductor brand MediaTek, in collaboration with DDB China Group. The campaign was directed by up and coming director Evany. The energetic film was shot in Shanghai, immersing the viewers in its high tech, vibrant, and urban atmosphere. Evany uses fast-paced shots, slick transitions and quick moving dolly shots to explore the internal world of the chip. You'd think the camera is trying to catch up with the speed of Wi-Fi function of MediaTek chip. Fast paced gaming shots highlight the powerful performance of the chip. And hip night time party scenes show the chip’s ability to shoot high-definition images with pin sharp focus even in low light circumstances.
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