Allianz: #MoveNow Training Series - Ep 1

R/GA London is pleased to announce that it has partnered with Allianz on the launch of a campaign designed to encourage more young people with disabilities to take up sport. ‘Day 1 Done’ introduces a new digital training series led by well-known paralympic athletes. The campaign, which is part of Allianz’s MoveNow program, was co-created by people with disabilities - with over 50% of the film crew having impairments themselves. As part of the campaign, R/GA and Allianz have created daily motivational calendar tips, including audio messages - from the athletes starring in the campaign - that sync directly to people’s phone calendars, to remind them to keep moving beyond Day 1. The training series will also be broadcast live from Thailand at the United Through Sport festival on the 20th November - encouraging thousands of kids to get into sport, tying directly back into what Day 1 Done is all about. As the Worldwide Insurance Partner of the Olympic and Paralympic Movements, Allianz looked at the main barriers young people with disabilities are facing, such as loss of confidence stemming from comparing skills to those of peers with typical development or a lack of access to instructors with the skills to provide inclusive training. Additionally, a key insight which informed the strategy of this campaign, was that people, especially the younger generation, moved significantly less due to the pandemic – and the MoveNow program was created to help get them moving again.