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The nations featured include Republic of Ireland, Jamaica, Nigeria, Scotland, Northern Ireland, USA, Canada, Barbados, Trinidad & Tobago, Guyana, St Kitts & Nevis, St Vincent … read more& The Grenadines, and New Zealand. It has been well documented that Raheem Sterling and Kyle Walker are descendants of the Windrush Generation, but there are also less widely known stories about players such as Ben Chilwell whose families came from New Zealand and Fikayo Tomori who was born in Canada to Nigerian parents. Another part of the England contingent including Declan Rice, Jack Grealish and England’s talisman Harry Kane, whose family roots trace back to Ireland. Each one with a unique story to share. England fans with multi/dual heritage were cast from around the country to model the shirt and share their personal stories, like Sonia from Shoreditch who has an Italian and Iranian heritage. She said, “I’ve lived in London for three years and what makes it so vibrant is its diversity - it doesn’t matter what your heritage or background is, when it comes to the World Cup it feels like the whole nation unites together as one”. A limited run of shirts will be used as an educational tool by SRtRC as they go into schools to talk to children. The campaign runs across SRtRC’s social channels and hopes to support their goals to eradicate racism within professional and grass-roots football. There are a number of ways you can get involved with Show Racism the Red Card.
read less...Client
Chief Executive Officer: Ged Grebby
Chief Executive Officer: Paul Kearns
Communications Manager: Alison Allan
Agency
Chief Executive Officer: Polly McMorrow
Chief Strategy Officer: Theo Izzard-Brown
Business Director: Tom Oliver
Strategy Director: Jonathan Bender
Strategist: Alex Passingham
Designer: Lisa Carrana
Designer: Max Henderson
Project Manager: Nishita Upadhyay
Project Manager: Hannah Graff
Production
Art Buyer: Carly Randall
Production Assistant: Sonia Amini
Studio Manager: Sade Borishade
Post Production / VFX
Company name: The Forge
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