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Web Film
Rise365: Girls Rise Up
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Rise365, a community interest company aimed at supporting young people, has partnered with VaynerMedia EMEA to raise awareness of the ongoing adultification and over-sexualisation of young black girls. Following the case of Child Q, an unlawful and inhumane strip-search of a young black child in Hackney, Rise365 briefed agencies to create a campaign highlighting the issues around this in modern-day society. VaynerMedia created an integrated campaign consisting of social media content, a short-film and OOH work supported by Clear Channel, who have donated free advertising space across locations in East London. It features thought-provoking imagery of young black girls carrying protest signs, sharing their aspirations and asking to be seen, loved and cared for. The message 'Child Q is a child' aims to show that young black girls need to receive the protection and nurturing that every child deserves.
Strategist: Junior Olomowewe Related |
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