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Bell Canada: The Glitchy Place


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Video calls are simply how we work and connect with people now. But we don't always see ourselves as others do. A new commercial for Bell pure fibre Internet, called ''The Glitchy Place'', shows what suffering through Internet lag could look and feel like in the real world through a woman's day-to-day activities. Everyone from coworkers to friends and even strangers are left staring at the main character as she constantly gets stuck in a pixelated state. In the end, the voiceover asks, ''You wouldn't accept lag in real life, so why accept it online?''
Agency: Zulu Alpha Kilo
Other credits

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Wain Choi

Creative Director/Art Director: Jenny Luong, Kevin Sato

Creative Director/Writer: Ryan Kukec, Vinay Parmar

Agency Producers: Revital Grunberg, Rebecca Adams

Managing Director: Jessica Hill

Account Team: Jaya Rizzi, Amanda Wong

Client: Bell Canada

Clients: Nicolas Poitras, Dani Bastien, Kirsten Ryan, Sylvie Bergeron

Production House: Soft Citizen

Directors: The Perlorian Brothers

Executive Producers: Rob Burns, Eva Preger, Link York

Line Producer: Andrew Sulliman

Director of Photography: Jordan Oram

Animation/VFX Artist: Jonathan Wendt

Casting Director: Shasta Lutz, Jigsaw Casting

Editing Company: Zulubot

Editor: David Findlay

Post Producers: Sarah Dayus, Ben Bentivegna

Online: Bell Brand Production Unit

Online Artist: Kevin Francisco

Post Producer: Lawrie Badger

Colourist/Transfer: Eric Whipp, Alter Ego

Alter Ego Post Producers: Genna McAuliffe, Hilda Pereira

Music House: Oso Audio

Creative Director: Harry Knazan

Sound Design / Engineer: Dylan Groff

Oso Audio Producers: Kristine Lippett, Hannah Graham

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