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Video calls are simply how we work and connect with people now. But we don't always see ourselves as others do. A new commercial for Bell pure fibre Internet, called ''The Glitchy
… read morePlace'', shows what suffering through Internet lag could look and feel like in the real world through a woman's day-to-day activities. Everyone from coworkers to friends and even strangers are left staring at the main character as she constantly gets stuck in a pixelated state. In the end, the voiceover asks, ''You wouldn't accept lag in real life, so why accept it online?''
Agency: Zulu Alpha Kilo
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Other credits
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Creative Director/Art Director: Jenny Luong, Kevin Sato
Creative Director/Writer: Ryan Kukec, Vinay Parmar
Agency Producers: Revital Grunberg, Rebecca Adams
Managing Director: Jessica Hill
Account Team: Jaya Rizzi, Amanda Wong
Client: Bell Canada
Clients: Nicolas Poitras, Dani Bastien, Kirsten Ryan, Sylvie Bergeron
Production House: Soft Citizen
Directors: The Perlorian Brothers
Executive Producers: Rob Burns, Eva Preger, Link York
Line Producer: Andrew Sulliman
Director of Photography: Jordan Oram
Animation/VFX Artist: Jonathan Wendt
Casting Director: Shasta Lutz, Jigsaw Casting
Editing Company: Zulubot
Editor: David Findlay
Post Producers: Sarah Dayus, Ben Bentivegna
Online: Bell Brand Production Unit
Online Artist: Kevin Francisco
Post Producer: Lawrie Badger
Colourist/Transfer: Eric Whipp, Alter Ego
Alter Ego Post Producers: Genna McAuliffe, Hilda Pereira
Music House: Oso Audio
Creative Director: Harry Knazan
Sound Design / Engineer: Dylan Groff
Oso Audio Producers: Kristine Lippett, Hannah Graham