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Drinkwise: It's Okay To Say Nay
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Australian social change organisation DrinkWise has launched a new campaign via The Monkeys, part of Accenture Song, that brings to life the integral role parents play in protecting their teenagers from the risks associated with underage drinking. Working closely with the DrinkWise team and guided by experts in research, public health and medicine, The Monkeys created the It's ok to say nay campaign. Directed by Tony Rogers at Guilty, the campaign highlights the decision many parents face when talking to their teens about alcohol.
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