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Frito-Lay: Soccer or Football?
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For years, fans from around the globe have argued about whether the sport is called football or soccer. Frito-Lay, the first-ever salty-snack brand sponsor in FIFA and FIFA World Cup history, is fuelling the debate by bringing together a roster of global sports icons, including three-time FIFA World Cup player David Beckham and American football legend Peyton Manning, to kick off the next phase of the brand’s ongoing FIFA World Cup campaign. The new 'Soccer or Football' commercial, directed by legendary Hollywood filmmaker Michael Bay, premieres nationally today and will run on both television and digital throughout the duration of the FIFA World Cup (Sunday, Dec. 18th).
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