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With soccer top of mind this fall, Modelo has launched a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere. ‘Sacrifice’
… read morehighlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments.
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Credits
Other credits
CBI
Greg Gallagher, VP, Brand Marketing
Logan Jensen, Senior Director of Brand Marketing
Yvonne McCarthy, Senior Brand Manager
Caroline Marwede, Associate Brand Manager
Erin Yazgan, Senior Manager, Consumer Strategy & Insights
Agency
Margarita Castro, Project Manager
Production
James McPherson, Chief Production Officer
Jona Suarez, Executive Producer
Lisa Mercier, VP, Business Affairs
Account Mgmt.
Elizabeth Gilchrist, EVP Account Director
Jesse Schwartz, VP, Account Director
Max Greenfield, Senior Account Executive
Strategy
Justine Feron, Executive Strategy Director
Nicolas Pilaprat, Strategy Director
Will Leonard, Strategy Director, Data
Sophia Bragaglia, Data Strategist
ROCK PAPER SCISSORS
Carlos Arias, Editor