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Modelo: Sacrifice, 30s
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With soccer top of mind this fall, Modelo has launched a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere. ‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments.
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