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Heinz Mayonnaise: The Moment You Find Heinz
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We’ve all been there. You’re almost done your shopping when you suddenly you see a product on the shelf that is so much better than the one you already have in your trolley. Are you really going to go all the way back to the original shelf where the product you are relegating was originally displayed? Most of us take a quick glance to make sure no one is looking, before placing on the next best shelf. Serviceplan Cologne’s new campaign for Heinz takes this all too human moment and turns it into a hilarious brand experience with the tagline: "When you drop everything for Heinz". In the new Heinz Mayonnaise campaign the competitor mayonnaise end up between toothpaste, fruit and baking mixes – with Heinz taking pride of place in the shopping trolley. The integrated campaign will be played throughout Germany across a wide range of communication channels. It is the first major project in a series of Kraft Heinz Company investments in its mayonnaise range. The spot can be seen in various cut-downs online on the Heinz social media channels. In three major cities across Germany, it is accompanied by extensive campaign assets with giant posters and ad shells in store, OOH and at the POS. Neverest, part of the Serviceplan Group, were responsible for the agency production. Markus Miarka was the Director and Torsten Gerst Executive Producer.
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