HTO: Gutter Child

Homeless Talk is an organisation committed to helping the homeless, help themselves. TBWAHunt Lascaris wanted to create awareness for Homeless Talk and have a call to action, asking people to make a donation. To do so they placed an ad in the gutter of the newspaper – an area that is generally not used at all. The unique placement not only draws your attention, but also shows that your support of Homeless Talk means a better place for the homeless to sleep.