TV ad: Cancer Institute NSW: ARROWS

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The campaign visualises UV as radiant, ultra-violet arrows, to make a powerful point that if young people could see the scale and danger of UV descending on them from above, they’d protect their skin.

Category Health & safety
Client Cancer Institute NSW
Agency 303 MullenLowe Sydney
Production FINCH
Country Australia
Uploaded 23 November, 2022

Credits

Director
Derin Searle
Executive Creative Director
Bart Pawlak
Creative Director
Adam Whitehead
Copywriter
Craig Merrett
Art Director
Zac Goldberg
Production Company Producer
Claire Perkins
Business Director
jonathon bates
Editor
drew thompson
Head Of TV
Honae MacNeil

Other credits

Cancer Institute NSW

Matt Clarke: Head of Marketing, Social Marketing & Campaigns

Alexis Le Clerc: Team Leader, Social Marketing and Campaigns

Cam Sugden: Portfolio Manager, Social Marketing and Campaigns, Skin

Heather Tupper: Project Officer, Social Marketing and Campaigns, Skin

Cancer Institute NSW: ARROWS

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Cancer Institute NSW: ARROWS

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