Doctors Without Borders / Al-Futtaim IKEA: The Giving Room, 1

There's a new addition to Al-Futtaim IKEA's in-store displays in Dubai. It's called ''The Giving Room'' and it offers retail shoppers a unique opportunity to make a meaningful difference in the lives of disadvantaged individuals and families. International humanitarian organization, Medecins Sans Frontieres/Doctors Without Borders (MSF), is behind the integrated campaign and retail activation which will run from November 22 through December 23.
Agency: DDB, Dubai