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PirateShip.com: UFO
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PirateShip.com has launched its first brand campaign through Mother and media by Mother, alongside its new brand, designed by Oktopods. This new chapter for the company is introduced by a formidable new character, the Captain, who towers at a height of 6’2” across all communications touchpoints, reigning down upon seven seas of silliness with his obliviously helpful nature. Using a distinctive sense of humour, the ads play on the unrelenting desire of the Captain to helpfully save everyone money on their shipping, no matter their circumstances. But money is all that Pirate Ship really can save you, so don’t expect much else. Directed by Harold Einstein, there are three hero films in the campaign — Quicksand, UFO and Trunk — in which different people in dire need of salvation are indeed saved by the delightfully out-of-place Captain… saved up to 89% on their shipping, that is. The ads offer an ironic reprieve from the kind of advertising that pretends a single product can solve everything in your life. Pirate Ship recognizes it isn’t in a strong position to help with anything except saving money on shipping. But with savings of up to 89%, you’ll appreciate the simplicity of that good deal.
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